Partnering with Grey Advertising in Melbourne, reflecta created a digital extension of the breathtaking ‘Ripple Effect’ TAC campaign. The core campaign revolved around the lives impacted by the actual death of a young man – Luke Robinson, in a recent Victorian road accident. Our digital interpretation of the campaign used social media to place the viewer in the role of Luke and emotionally reveals the ripple your death would have on your family and friends if you were killed in a road accident – bringing a deeply personal dimension to the emotionally charged story. We were fortunate enough to win a Titanium Cannes Lion (Integrated) for piece.
