reflecta partnered with a hand-picked, multi-disciplinary digital team to lead the design and UX of Australia’s next generation digital racing fan experience – racing.com. Consulting with scores of racing experts and novices alike throughout the almost year long project, we immersed ourselves in the intricate details of racing and partnered with a large team lead by Racing Victoria and Codeware to design the most innovative ‘field and form’ based, digital racing fan experience available in Australia. The service is made available through a responsive website and mobile app.
